For this project, we ran a joint advertising campaign on TikTok and Facebook to leverage both platforms to reach a wide range of audiences. The goal was to increase sales while optimizing cost per acquisition (CPA). By using short, engaging videos on TikTok and visual ads on Facebook, we were able to maximize engagement and reach a diverse audience. The campaigns were continuously monitored and optimized, generating £21,876.32 in sales. A/B testing on creatives and audiences helped improve ad performance over time.