This organic SEO project aimed to increase the website’s visibility on search engines while maximising conversions from organic traffic. By optimising the website’s content and improving its technical structure, we were able to attract a more qualified audience, which generated £7,614.91 in sales. Advanced analytics tools such as SEMrush and Google Analytics were used to monitor performance, identify growth opportunities and adjust the SEO strategy accordingly. The backlinking strategy, combined with in-depth keyword research, helped improve the website’s ranking on Google, while ensuring sustained growth in organic traffic.